Fred Rzeznik serves as the Head of US Distribution Sales for HP's Commercial Channel Business, overseeing a crucial segment of the company's offerings, including Personal Systems, Print and Poly hardware, Lifecycle Services, and Security solutions. He leads over 40 Partner Business Managers tasked with meeting sales targets, ensuring exceptional customer experiences, enhancing operational efficiency, driving digital transformation, and championing global channel future initiatives across HP's Hardware and Services portfolios.

Rzeznik brings more than 20 years of technology industry experience, amassed during his tenure at HP and various other channel enterprises. Joining HP in 2013 as a Partner Business Manager, he consistently surpassed sales targets, demonstrated expertise in the 4Ps, shared best practices, and exhibited strong leadership through influence. In his current role, Rzeznik's enthusiasm for PC, Print, Poly, HP services, and security solutions is evident. He sees these areas as critical differentiators that allow HP to deliver significant value and innovation to its customers and partners. Dedicated to supporting his team and partners in business growth, capability enhancement, and goal attainment, he also advocates for digital transformation and future-forward channel initiatives designed to enhance the channel ecosystem and streamline the customer journey.

Before joining HP, Rzeznik held positions in several technology companies, including Cisco Systems, where he worked as a Channel Account Manager. He holds a Bachelor of Arts in Marketing from the University of South Florida and presently lives in Tampa, Florida, with his wife and two children. In his leisure time, he enjoys outdoor activities such as running, biking, and boating with his family.